Midjourney

Midjourney generates stunning, stylised images from text prompts and is a favourite for art, concepts and social visuals.

Midjourney produces some of the most striking, stylised images available and is the tool many artists and designers use for concept art, mood boards and distinctive visuals. Its control over style and composition rewards people who learn its prompting conventions.

There is no free tier, and payment has historically needed an international card. Commercial ownership of generated art is still an unsettled question, so it is safer for concepts and inspiration than for a client's final brand asset without agreed terms.

For free daily generation, Leonardo is the practical alternative. For images that must be commercially safe, Adobe Firefly. For quick social graphics assembled into a layout, Canva.